[Maco70]

http://batman.lego.com/en-us/Default.aspx

Is this old news?

[G_D]

LAME. I was expecting a full-sized LEGO Batmobile replica, complete with working engine.
Click me for some sweet LEGO Mindstorms inventions, though.

[atmuh]

wow
that was weak

[Smoke]

Yeah, the Batman Lego stuff is a bit on the old side by now. The UCS Batmobile is pretty awesome, but still not as awesome as the recent Star Wars stuff though.

[Black Mage]

Originally Posted by Maco70

http://batman.lego.com/en-us/Default.aspx

Is this old news?

Kinda, Batman LEGOs™ have been in the stores for a while now.

[Smoke]

Originally Posted by Black Mage

Kinda, Batman LEGOs™ have been in the stores for a while now.

Special message!

"The word LEGO® is a brand name and is very special to all of us in the LEGO Group Companies. We would sincerely like your help in keeping it special. Please always refer to our bricks as 'LEGO Bricks or Toys' and not 'LEGOS.' By doing so, you will be helping to protect and preserve a brand of which we are very proud and that stands for quality the world over. Thank you! Susan Williams, Consumer Services."

[Dhsu]

Man, I remember reading that message on their catalogs 10 years ago. Why don't they just give up already? It's not that friggin' big of a deal. It's like Nintendo insisting there's no "the" or "Nintendo" before "Wii."

[Smoke]

Originally Posted by Dhsu

Man, I remember reading that message on their catalogs 10 years ago. Why don't they just give up already? It's not that friggin' big of a deal. It's like Nintendo insisting there's no "the" or "Nintendo" before "Wii."

The difference is that what the Lego company is trying to prevent is trademark dilution, while Nintendo doesn't have much to worry about there.

[NNY]

They're making a Lego Batman game as well.

[Dhsu]

Sweet cuppin' cakes, that's awesome! Hope it turns out as good as the Star Wars games.

Originally Posted by Smoke

The difference is that what the Lego company is trying to prevent is trademark dilution, while Nintendo doesn't have much to worry about there.

Actually, I think Nintendo would know a thing or two about trademark dilution (assuming it means what I think it means), considering all their consoles are generally referred to by parents as "the Nintendo." But so what? I mean, seriously here, what product of any sort of relative significance does LEGO make besides LEGO bricks? What do they WANT people to think of when they hear "LEGO" other than LEGO bricks? Or perhaps they should sue Eggo for using a homonym in their slogan.