Toothpick Guy

It looks what he said is being taken out of context. I don't think he was totally dismissing the art and creativity in video games. He was just saying that if, when you market your games, you think of them as an art form, you're probably headed for failure. Why? The public doesn't want creativity (at least, they don't think they do), they want a game. So If you try to sell them a game as an art form, not many people will buy. But if you think of it as a product, and and sell it in ways that will appeal to your target audience, your game is more likely to be a success. You can’t rule out either one. That's what I got out of the article.

Hi. (<-I know, it's deep)