I got into a pretty interesting topic concerning mixing lately.
There's obviously a big difference between using integrated VSTi effects and insert effects (blend original signal and effect together into a new sound) and using AUX/effect sends (adds an additional signal like just the reverb on a separate AUX bus track to the original signal).
https://l2pnet.com/insert-effects-vs-send-effects-2/
1) Integrated VSTi effects and insert effects
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For my tracks I was used to create some MIDI stuff, add a virtual instrument or s