I think the campaign was a fun idea in concept. I mean, looking at the front page and seeing a nice little Sigma message basically telling everyone to round up their friends and like the FB page seems like a pretty cool, funny and fun thing to do plus it promotes the site. I'm pretty sure that's what the mods/admins here had in mind when it came to this little thing: a little fun promotion for the site. I don't think any venom was intended here like others seem to think.
But, I think the backlash came from more or less timing than anything. I think people were just kinda caught off guard by this, seeing how the album's trailer was released not too long ago and we know the album is finished. When the album's completion was hyped and then that particular obstacle came, well, I think it made some people understandably irritated and others just kinda babyish.
If it had been about a week or two before, I don't think this would have been too much of a problem for too many people. But, I say that alot of us really need to just buckle down and try to get this promoted enough so we can finally get this epic album and help out OCR in the process.
And... if we can't do that, we can atleast use a bunch of sockpuppets to rig everything.