Nah, it's just a parody for the internet for fun
It's based on the recent Double Fine Kickstarter news. If you've not been following it, basically Double Fine recently broke a bunch of records on KickStarter by getting over three million dollars backed. So the toon is about Grim Fandango and that really.
I'll be giving a percent cut of the ad revenue. So if the movie does well you'll get something, but probably won't be huge.
Also my parody toons usually end up getting between 100k-300k views. So there's that, if that floats your boat