I've not noticed it.
Some new things I heard. Contrary to some rumors, if you reinstall on the same computer, it won't count as another install. However, it is true if you have upgraded the RAM, video card, or something like that, and then reinstall it, it will take another one of your installs. So, it's a mixed bag.
I don't know how bad EA's support may be if you use up your 3 downloads