In all this discussion, the one complaint I find odd is people asking for Square-Enix to focus on a new franchise. Why should they bother? Every mainline Final Fantasy has a brand new gameplay system, new setting, new characters, and often a new director and composer now. What would a new brand name bring that Final Fantasy doesn't have already? A game made in a new franchise would have a smaller budget in all likelihood since Square-Enix would anticipate lower sales due to lack of FF brand recognition. I mean, a large budget does not a good game make, but I love how each Final Fantasy is very different from the previous ones AND manages to get 3-4 years of polish, budget, and time.