I don't even know if that is true. I don't think good graphics and the gamers' perception of them concerning game quality has anything to do with marketing. It's not like we have ads today that say "Sega does what Nintendon't" and the Wii was the clear winner of the console race, despite having the worst graphics. The motion controls were also an interesting gimmick for a while. I think consoles getting more powerful, and games getting prettier and functioning better, is a natural evolution for gaming. I think a console that stays in past generations should technically not do as well, but like I just mentioned, the Wii broke that theory. A lot of it may have had to do with loyalty to a brand. I know I'll be most-likely to go with the Microsoft console this next generation, especially if they figure out how to get the edge up on their competitors. Offer blu-ray, have better technology and faster loading times. Continue having a nice interface that I consider more easy to use than the PS3's. As for graphics, I certainly will be looking for which one has more power in that department. In this generation, I think the ps3 was the most powerful graphically if by a tiny margin with the games that were painstakingly exclusive to the system. Like Heavy Rain, or GoW3. There's a Wii 2 and Xbox360 2 floating around, and I haven't heard of a PS4 yet, so they may have the edge-up to see what the playing field is and then go beyond that. However, they also have a ridiculous amount of problems going on and it's probably not financially viable to start producing a new console yet. You don't deserve line-breaks.