Don't waste your time, Crowbar, it's not worth it.
With regard to investors, Uhrman explicitly states in the Kickstarter video that they got some funding from "friends and family" which in this case includes the founders of Digg, Flixster, and Jawbone. In addition, she only said they weren't going to be seeking outside funding while the Kickstarter was going, so it's entirely possible there have been further talks since then.
Edit: Well here's something I wasn't aware of.