Your argument was "you should give people another way to help get the album released because some people can't use social media!" And then you suggested offline solutions. So I said "we can't really track that." And you said "well it's still valid right?!" And I said "sure but it's not an alternative." You've changed your argument halfway through.
Of course I don't believe in Facebook as the only avenue to promote things. I created the OCR twitter account and the Facebook page and all that stuff. I try to push OCR through any social media I can. Twitter, Youtube, Facebook, last.fm, etc. Whatever.
Look, Facebook is good for us. We get a lot of eyes on music we post through Facebook. A lot of people click through the Facebook links when we post a remix. How do we know this? Because Facebook gives use metrics for that kind of thing. Graphs, counts, stats, etc. That's why it's important for us to get people to like our Facebook page; it's a really effective platform for us to promote the music. It's not the only platform (YouTube's another good one), but it does drive a lot of people to the site, which is really good, because if they come here they're more likely to stay here, rather than just listening to the YouTube video and staying on YouTube.