naw, he's totally right. a game like scribblenauts will get WAY more 'publicity' on this forum than a game like halo reach, even though every publisher on the planet would draw a hammer and bash in mr. scribble's head if it meant they could get reach on their publishing lineup. it's the definition of a cash cow.
think about it this way. halo is considered the definitive experience on a 360, similar to how halo and then halo 2 was the definitive experience on the original xbox. when they shut down the live servers for the OXB, literally the only game getting more than single digits of players was H2 (which had a thriving community still, five or six years after release). halo 3 multi has been in the top three for playtime on live since it came out in late 2007 (i think, when DID it release?). reach will likely be one of the most-played shooters on live until the next xbox comes out, in three years or so.
and, the reach thread on OCR had two pages as of the day of release, while trash like nier has more.