What if Jor-El and Lara Lor-Van had a rocketship big enough to save themselves along either infant son Kal-El? What if they also went to Earth?
There's a new 3-issue Elseworlds mini-series that DC is putting out this August that runs with that premise.
Solicitation on DC's Site
Interview with Cary Bates, the writer
I love Superman stories that examine and spin the origin in interesting ways (like Red Son). This should be pretty exciting.