Oh sure, one might say that they are merely trying something different. But after seeing so many, many artists make it big and then decide to replace elements in their style with more traditional, digestable material for more "casual" listeners, an obvious pattern is emerging. Why would everyone go this exact route and call it "experimenting"?
It's just glaringly obvious to me how this single is supposed to catch and reel in the attention of people normally confined to rock music, not neccesarily because they think it would make the music more interesting.