No, it's still infringement. Intent has nothing to do with infringement. It doesn't matter if someone is a fan or a professional working for another company. It doesn't matter if they're doing something for-profit or not-for-profit. Infringement is infringement. If you're using someone's intellectual property for any reason, you're still infringing on their rights. IP means intellectual property, so yes, technically Square Enix is the only one allowed to do anything with their games. Because, you know, it's their property.
Yep. I don't believe anyone here has any illusions to the contrary. We do, however, have a very good relationship with many industry folks, so we're not too worried about that sort of thing happening to us. Plus, you know, Fair Use and all that.