It's actually very complex if you're doing it right. It's not as simple as everyone makes it out to be. Like anything else, the more effort, the better the end result should be.
Personally, I haven't heard much that I really love. But I do really like it as an element in an otherwise "whatever" genre. Here's a really great example of how to use it: http://www.youtube.com/watch?v=iYelP_ULP-M#t=1m50s Notice how this wasn't "thrown together." There are different sounds and attention is paid to the detail and rhythmic patterns. Not just copy and paste.
If you like it, you like it. If you don't, you don't. If you're like me, you like everything in Moderation (except for Rhodes 'cause you can never have too much Rhodes).
EDIT: BTDubs(tep), this isn't a new genre or fad - been around for a really long time now. Just hot right now. Just like pop music on the radio right now has more in common with the 80's than "the future of music."