One thing that I just noticed here with the announcement of Live 8 is that even though FL continues to get new versions, they don't really do any huge changes like the other companies do. Maybe they have a new integrated plugin or changed the coding on something or other, but they don't need to do anything awesome because they don't need to convince their audience to upgrade, the upgrade is free. Without the need to look impressive with each new version the updates tend to be minor, uninspiring, and unimpressive at the time. However each update slowly builds up a stronger workstation.
For example Edison was a fairly large update but really it's just a plugin for working with .wav's, they updated the slicer with slicex, which was a moderate upgrade in that area, slowly it's getting better, but without any facebreaking advertisements of groundbreaking new software.